23. She Built a Cult Brand on Comfort—and Sold It for Hundreds of Millions: Inside Michelle Wahler’s Beyond Yoga Journey

She didn’t just make leggings. She made softness a strategy. 💫

This week on The 2% Club, we sit down with Michelle Wahler, co-founder of Beyond Yoga, to unpack how she built one of the most beloved, body-inclusive activewear brands in wellness—and scaled it all the way to acquisition without compromising her values.

We dive into:
🧘‍♀️ Why softness, comfort, and stretch were radical design choices in a size-exclusive industry
📈 How Michelle scaled from boutique brand to nationwide cult favorite
💬 What it really takes to lead with empathy while building a high-growth company
💡 Her take on what the wellness industry still gets wrong about women
🧠 And how honoring your intuition can be your greatest growth tool

This episode is part founder masterclass, part movement manifesto—and a must-listen for anyone building a brand with longevity and soul.

🎧 Episode 23 is live now on Spotify & YouTube.

#The2PercentClub #BeyondYoga #WomenInBusiness #FounderJourney #InclusiveWellness #BrandBuilding #LeadershipWithHeart